Coordinate

Typeface, Identity Design

Medium: Glyphs, Adobe Illustrator, Adobe photoshop, Adobe Aftereffects

Coordinate is a modular sans-serif typeface inspired by memory, movement, and maps. It reflects the grid systems of cities I’ve lived in—shaped by streets, intersections, and alignments. Each letterform connects the past and present, like a point plotted on a shifting map. It captures both structure and emotion: the visible lines of a place, and the invisible feeling of belonging.

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NYC subway redesign

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Market Kurly Gift Card Project